TOPMAN Training DVD SS13

Live. were once again approached by our friends at Topman to produce a new and exciting
DVD for their Spring Summer collection.

The aim of the DVD was not only to educate but to inspire Topman teams across the globe
to really get behind the Topman band, its ethos and its new collection. Specifically they
wanted the film to have a more grown up feel that felt like more of a fashion documentary.

We covered all bases including covering Retail, Trends, Creative and company projections
all wrapped up in a format that echoed their new seasons look and feel.

Live. also circulated the film to over 500 Topman stores within the UK, Europe and USA,
then previewed it as part of their global training programme reaching over 25,000 employees.


“Working with an agency like Live-Creative has bought a fresh creative approach to how we communicate our key brand strategy within our national stores. Their ideas have helped our stores gain a real understanding of our brand, key trends, instore positioning, buying and merchandising,

Live-Creative are not only professional, reliable and proactive but add real sense of passion that makes them a pleasure to work with.”

Karen Bradbury Head of Visual Merchandising – TOPMAN – Arcadia Group

TOPMAN Training DVD SS13