Portsmouth City Council

Portsmouth City Council – My Journey

Live planned and implemented the delivery of a sustainable transport initiative using ‘My Journey’ as a one stop destination for travel information and advice.

The roadshow aimed to create a social shift in attitudes towards walking, cycling and the use of public transport to leave a lasting legacy throughout Portsmouth.

An innovative and interactive experience; ‘Back to Your Routes’ is the main feature of our My Journey experience using real footage of cycle routes in Portsmouth allowing participants to select a route to view whilst they ride alongside another participant.

This engaging format was supported by a team of Brand Ambassadors imparting key messages and local knowledge whilst distributing a range of printed literature and merchandise. They were also accompanied by a pedal powered Smoothie Bike and a variety of affiliated partners to help promote the wider message.

 

Portsmouth City Council