lastminute.com

Lastminute.com trade show

Lastminute.com aim was to acquire new supplier and partners whilst cementing existing relationships.
As Lastminute.com are the leaders in the travel and lifestyle sectors.

We created an ideal environment that would enable Lastminute.com
to connect to new and existing suppliers – The Trade Show.

This bought social and digital networking to life.

To bolster on line content we actively encouraged bloggers and journalists to attend.

The platform was to showcase the Lastminute.com offering through experiential workshops.

The showcase event in the evening created the networking opportunities for both supplier and brand.

 

The event was all about giving the ideal Lastminute.com experience:

Chef Of The Year – Food Demonstration and Tasting Entertainment

1950’s and Opera

Our target: 100-150 suppliers to attend event

164 suppliers accepted

136 suppliers attended on day

36 staff participated and attended on day

1 trade journalist and 6 bloggers attended

20 generated leads

 

lastminute.com