Fearne Cotton SS13 LFW Live Show

The Fearne Cotton SS13 fashion showcase kicked off LFW on the 13th September 2012 in
the Ballroom at Claridge’s – “The epitome of Art Deco elegance”

The event generated a fantastic press attendance with over 100 members
of target media attending including fashion editors, stylists, showbiz and
diary editors, online editors and bloggers.

There were over 300 guests which included 30+ celebrities, friends
and family of Fearne and key personnel from Shop Direct.

We filmed the entire show and streamed it live to the Daily Mail website where

350,000 viewers tuned in to see her SS13 showcase across 77 countries

So that the guests didn’t feel left out we created an exclusive phone app that housed
the live show, backstage footage, the product ranges and lots more goodies.

 

Fearne Cotton SS13 LFW Live Show