Clas Ohlson

Since August 2010 Live. has created and implemented a number of experiential campaigns
to bring the Clas Ohlson brand to life.

Students were our main focus; the campaign was then extended to the high street. We supported
a successful store launch and implemented a high volume of tactical activity across the UK.

This has increased brand awareness by providing practical solutions for almost every imaginable problem,
whilst ensuring brand and products are central to our execution.

Our Aim:

To increase brand awareness, drive traffic to all store and increase sales.

Execution:

In the initial stage of the campaign, dedicated Clas Ohlson events teams were part of a national tour of universities in the UK.  To connect students with the brand through key messaging and interaction supported by promotional literature such as year round discounts and student related freebies.

Live. designed and bought to life the Clas Ohlson ‘Challenge’ game show stand, which maximised engagement whilst creating theatre through showcasing Clas Ohlson product range. Consumers were to interact through playing the game and winning vouchers, driving traffic to store.

The Clas Ohlson ‘Challenge’ stand and our dedicated events team supported one of the most successful store launches in the UK.

A core and dedicated Clas Ohlson event team have been able to connect with consumers through tactical activity,
such as distribution of discount and money off vouchers.

Reach:

Through student activity in excess of 100,000 students have been reached, town centres have widened the reach considerably, by targeting high footfall areas and pinpointing optimum shopping times/locations.

Result:

Greater brand awareness and high voucher redemption across the UK.
We achieved maximum impact whilst utilising budget.

Testimonial:

“We worked with Live on a project to get students excited and interested in the Clas Ohlson brand in their new university towns. We developed a roadshow approach which included giving away useful products and running a ‘must-have’ competition. In a very load and competitive student freshers fair environment Live made sure we have shouted louder and were heard

Emma and Ben were an absolute pleasure to work with. They coordinated everything brillantly, liaised directly with both us and the Client and worked effectively with the Clas Ohlson store teams. They bring with them a great team of promotional staff who even went as far as opening doors to bigger opportunities on location which helped to exted our reach even further

The Client was really thrilled with the work and Emma and Ben brought this to life using a great film of the activity,

If you are on working on an experiential project, then definitely use Live as they won’t let you down”

Calli Louis Head of Account Handling & Business Director

Clas Ohlson